“Make fashion go round” – initiative brings together To-Be-Green and Mo

The nationwide “Make Fashion Circular” clothing collection campaign is underway, an initiative promoted as part of the be@t project by MO in collaboration with ToBeGreen.

This initiative aims to collect discarded garments to give them a second life through repair or recycling, integrating them back into the market. The “Make Fashion Circular” campaign encourages consumers to hand in their discarded garments, regardless of brand, at the collection points of 13 selected MO shops, from the north to the south of the country. This dual strategy not only gives clothes a second life, but also significantly reduces textile waste.

Join this initiative and give clothes you no longer wear a new lease of life!

Learn more here.