Founded in 2017 by two School of Engineering Alumni, Automaise once again raises investment from HCapital, Bright Pixel and Armilar Venture Partners to increase the team and the international bet
Automaise from Braga has just closed a seed funding round in the amount of one million euros, led by HCapital and with the participation also of Bright Pixel and Armilar Venture Partners, which were already part of the investors’ structure.
Founded in late 2017 by Carlos Oliveira, former secretary of state for entrepreneurship in the Passos Coelho government, and Ernesto Pedrosa, who worked in companies such as Microsoft, the young company has developed a “low-code” platform for the automation of processes in sectors such as banking and insurance, retail, telecommunications, transport and logistics.
Altice, CTT, Leroy Merlin, Continente Online and Caravela Seguros are some of the clients of this cloud-based artificial intelligence platform. Once the technology has been validated in the national market, the northern startup, which already employs 14 people, will use this money to expand the sales and marketing team and invest in the European and North American markets.
“On one hand, it will give us more strength and allow us to hire sales resources to accelerate the growth of key metrics and, with that, also grow our engineering and ‘data science’ teams. On the other hand, we see the confidence of current investors being reinforced and we add new investors to the board who validate the value of our solution and believe in its potential”, summarises the CEO, Ernesto Pedrosa.
HCapital’s investment was made through the New Ideas fund, dedicated to innovative companies in the areas of data and connectivity, energy, smart cities and optimisation of industrial and business processes. The director, Rui Dias Alves, is confident in the “impressive growth potential” of Automaise, which can benefit from the acceleration of digitalisation that is taking place in various sectors”.
Noting the “remarkable” progress of the platform in the last year and a half, since Armilar Venture Partners made the first investment, Pedro Ribeiro Santos, values the different uses that “validate the value that Automaise can create for companies, allowing them to build and manage their automations without the need to program or be proficient in technologies such as ‘machine learning'”.
In addition to the “self-service” platform (Automaise Studio), which is the fast tool to build artificial intelligence solutions, the startup installed in the GNRation building will export three others: Smart Voice & Chat, which allows automating conversational voice or text interactions with customers; Smart Inbox, which automates the treatment of traffic such as e-mail boxes and case tickets; and Smart Decision, directed to business decisions, using historical data.
“Automaise stands out for the potential of its solution and the growth of the markets in which it has operated, so it is essential to strengthen its international expansion strategy and consolidate its position. This is a goal to which we want to actively contribute and that motivated us to reinforce the investment and confidence in the team,” adds Benjamin Junior, member of the board of Bright Pixel, also quoted in a statement released this Monday, February 8.
Source: Jornal de Negócios