“UModa” took place on the 7th, on the campus of Azurém, in Guimarães

The Fashion Design and Marketing students of the University of Minho presented their final collections in a fashion show scheduled for last friday, at the Azurém Campus in Guimarães. In this fourth edition of the “UModa” event, the young creatives made their visions in six new collections, which included more than 80 looks with pieces of clothing, jewelry, wallets, hats and footwear.

This year’s theme, “Acqua viva”, evokes how water interacts and generates life, but also alert to its excessive use, which generates pollution, scarcity and melting. The collections that took to the stage titled “Interitus”, about being born, dying and reborn; “Wken,” alluding to the transforming power of water; “Human route”, comparing human evolution to the path of a river; “Waters of destruction,” evoking the violence of floods, storms and shipwrecks; “Dystopic ocean,” taking the aquatic world as the outlet to survive; and “Life thread,” about the exponential and irresponsible consumption of plastic.

This initiative results from a synergy between the finalists of Fashion Design and Marketing and the masters of Fashion Design and Communication. “It is the culmination of a project that seeks to aggregate the knowledge acquired in both courses, providing a first contact with the business world, while allowing Fashion Communication students to promote an event of this nature,” says Joana Cunha, Professor of the Department of Textile Engineering of the School of Engineering of University of Minho.

“UModa” had the support of several partners, such as the Municipality of Guimarães and the footwear brand Apolo. It was premiered in 2016 in the old market of Guimarães, passing in the following years by the Platform of Arts and Creativity and by the Institute of Design.