The Fashion Design and Marketing students from the University of Minho presented their end of course collections in a show that took place on June 2, at the Design Institute of Guimarães. In this eighth edition of the event “UModa”, also broadcasted on YouTube, the young creatives showed about 80 unpublished looks for the casual, urban, cocktail and conceptual segments, with garments and accessories.
The initiative allied itself this year to the international Fashion Alive project, appealing to sustainability in the fashion industry, and has the overall theme “Era”, evoking a new cycle and reinvention. The collections present in the first part of the event focused on creative reuse (upcycling), bringing back to life pieces in disuse or waste. The collections presented in the second part were designed with sustainability in mind and refer to organic forms, naturalistic colours, the passage of time, human daily life and a hopeful and activist look.
The “UModa” is organized by the first-year students of the master’s degree in Fashion Communication Design, under the supervision of professors Inês do Amaral and André Catarino, from the School of Engineering of UMinho. “We have several courses involved, which allows us to aggregate knowledge, provide these students with direct contact with the business world and, equally, continue to bring academia closer to society,” says Inês do Amaral.
The event debuted in 2016 in the old market of the cradle-city, and in the following years was held at the Plataforma das Artes e da Criatividade, at the Azurém campus and at the Institute of Design.